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The film released in Mumbai on the 13th of August 2010 to great critical and public acclaim and commercial success too. Speaking to AnimationXpress.com, Prasad Sutar, VFX supervisor of the movie said, "We designed the look and logos of the two rival English and Hindi channels prior to the shoot itself, therefore this saved a lot of composting work. Due to this the team of the film was also able to save a lot of time in the post-production stage."ixion was involved in the movie right from the scripting stage. "Aamir Khan Productions is very clear about the fact that the studio should be given the script to read before starting any kind of work on the project and since we did work with them for the movie ‘Jaane Tu... Ya Jaane na‘ earlier, we already knew the dedication and depth they have towards their work," Prasad further adds. Speaking of their experience of working with a debutant director Anusha Rizvi, Prasad says, "It was a pleasant experience working with her. She exactly knew what she wanted from our side and therefore the communication became much easier. She saw to it that we made the two channels stand out from each other in a distinct manner. This definitely helped us to give our best towards the film."