Pixion delivers VFX for ‘Peepli Live‘

Pixion studios continues its streak and beam with pride as they are technically associated with another film and this one goes by the name of ‘Peepli Live‘. The much talked about movie is a clever comical satire on the issue of farmer‘s suicides and subsequent media and political response to it. Produced under the banner of Aamir Khan Productions, the movie is directed by debutant director Anusha Rizvi, who was a journalist prior to venturing into the arena of film direction. Some of the shots that Pixion worked on included creating the entire look and logos of the 2 rival channels, its complete packaging, creating tickers for the same and a few clean ups too. A total of 65 shots were done under the VFX supervision of Prasad Sutar and composting head Ranadheer Reddy and composting lead Dinesh Solanki. A team of 12 artists worked on the project which took around 20 days to be completed. The matte painter on this project was Chandrakant Shenoy who was a key element in setting up the look of the two rival channels that were shown in the film.

 

The film released in Mumbai on the 13th of August 2010 to great critical and public acclaim and commercial success too. Speaking to AnimationXpress.com, Prasad Sutar, VFX supervisor of the movie said, "We designed the look and logos of the two rival English and Hindi channels prior to the shoot itself, therefore this saved a lot of composting work. Due to this the team of the film was also able to save a lot of time in the post-production stage."ixion was involved in the movie right from the scripting stage. "Aamir Khan Productions is very clear about the fact that the studio should be given the script to read before starting any kind of work on the project and since we did work with them for the movie ‘Jaane Tu... Ya Jaane na‘ earlier, we already knew the dedication and depth they have towards their work," Prasad further adds. Speaking of their experience of working with a debutant director Anusha Rizvi, Prasad says, "It was a pleasant experience working with her. She exactly knew what she wanted from our side and therefore the communication became much easier. She saw to it that we made the two channels stand out from each other in a distinct manner. This definitely helped us to give our best towards the film."

Ramayana - The Epic’ to release for Dusshera in October

On this Dusshera in October 2010, acclaimed filmmaker Ketan Mehta unleashes mythic storytelling and the expressive depth of 3D computer animation in the form of Maya Movies Pvt Ltd‘s ‘Ramayana - The Epic‘ a timeless tale of love and valor, virtue and honour. The film will be released on a grand scale across India with versions in Tamil, Telugu, Gujarati and Marathi as well as Hindi and English..

Every time one hears about Ramayana, it‘s always been about Ram Vs Ravan, but this time around with ‘Ramayana - The Epic‘, it‘s the other way round, and the audience will get to see a Ravan vs Ram perspective story. A Maya Digital Media production wins kudos for one of the most ambitious and expensive full length 3D animation feature films made in India. Having witnessed a sneak peak of the theatrical trailer, the theme of the film is mythological adventure yet the art of story telling is very contemporary with action sequences. Maya Movies is in talks with Warner bros for the worldwide distribution of the film, Rajshri New Media and Hungama for the digital platforms. Talks are on for the rights for the nice catchy tunes targeted to kids and the mobile content rights. Looking at a 360 degree monetization they are also looking to make deals with publishers for graphic novels and also have merchandising plans along with gaming. Ketan Mehta, a world wide renowned name says, "The legend of Rama, the original Indian Superhero, is the most popular Indian story ever told. With Ramayana - The Epic Indian animation industry is scaling new heights. It is a spectacular audio visual experience far beyond any thing ever attempted in India with skills and designs matching international standards of Computer animation and Digital Visual effects. Art inspires technology, and technology inspires art." Chetan Desai the debutant director says "Ramayana-The Epic is the end result of nearly 5 years of hard work. The concept consumed me for nearly 3 years after which we worked on our computer screens day and night for over two years to come up with the final result. The film is like my first baby and will always have a special place in my career and life. Now all hopes are pinned on the audience- I hope they accept it with as much love as we have made the film with."

He also shares the credit with his team of techno - artists to have been able to create some of the most complex 3D animated characters and costumes, virtual sets and landscapes. Also adding to the above, he mentions innovative techniques and processes had to be invented to give it the epic scale and bring it to life.
Producer Deepa Sahi adds "Ramayana - The Epic with its moving contemplation of mortality, human values and power of good over evil is a perfect piece of popular entertainment that will be watched and loved by all ages. Just like the classic tale it has action, emotion and vivid characters, and it always keeps moving forward." Ramayana - The Epic has Manoj Bajpayee, Juhi Chawla, and Ashutosh Rana lending their voices to the lead characters of Ram, Sita and Ravan respectively.

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