Godrej launches its online virtual world ‘GoJiyo.com‘

The Godrej Group launched GoJiyo.com its online virtual world which will mark the coming together of online gaming, virtual reality and social networking to create a unique, one-of-its-kind, integrated experience on a global scale. GoJiyo will be a platform for the Godrej brand & it’s portfolio to engage with the restless, upwardly mobile Indian youth in a powerful, experiential manner. In more ways than one, GoJiyo is the younger “avatar” of Godrej for the future. Actor Abhay Deol famous for his portrayal of memorable characters such as Lucky in Oye Lucky and DevD launched GoJiyo. Targeted at young, progressive Indians this venture is a significant step towards consolidating Godrej’s positioning as a younger, vibrant and brighter brand. The GoJiyo virtual arena will be an expansive 3D world where users interact with one another via personalized avatars that are unique representations of themselves. GoJiyo is a world where you can look the way you’ve always wanted to, visit ‘never-seen-before’ places, make great friends, create new relationships, experience new activities and quests by individually or collectively and, earn points for rewards, both in-world and in the real world! This world will encourage users to undertake various exciting activities & quests like skydiving, bungee jumping and treasure hunts within the setting of six immersive worlds. The six worlds – Solaria, Noom, Turqua, SnowFlash, MauryaPrasth and Re-Janm provide users the perfect opportunity to live out their dreams in the most exciting of settings.

GoJiyo.com will go live shortly and is the result of comprehensive consumer research and the coming together of a group of global world class experts and pioneers in the Virtual world space through Godrej’s technology partner Customer Centria. The launch of the platform is supported by a high profile marketing campaign in tandem with the third edition of IPL. Godrej has also planned a long term activation campaign which will allow people to get a first hand experience of the immersive world, where youngsters are faced with mammoth expectations, GoJiyo.com is believed provide the young, progressive Indian the perfect haven to explore their aspirations imaginatively.

Sony Released God of War III of PS3

God of War III features gameplay similar to that of previous installments. The player controls Kratos in a combination of combat, platforming, and puzzle game elements. Kratos's main weapons are the Blades of Exile (notwithstanding the short period at the beginning where Kratos wields the Blades of Athena). Other new weapons include the Claws of Hades, the Nemesis Whip (made from the Omphalos Stone by Hephaestus), and the Nemean Cestus (a pair of fist gauntlets shaped like lion heads acquired from Hercules).

God of War III puts more 'awe' in awesome than any game in the history of gaming .Yes that is a bold statement to make ,but no form of media has even come close in eliciting such raw emotion.It leaves no stone unturned in making sure you don't leave your couch even if your entire house is burning down around you.After the first level,you will probably have to put the controller down just to soak in some of the stuff you experinences minutes ago.The reason for gushing over this game like a ten-year-old girl is because GoW III can make you feel like an over excited child,who's thrilled to bits with his/her new toy.And if a game can make a 28year-old-man feel like that ,it is preety much acheived what it set out to do.

The God of War Series has always been appreciated for its powerful plot,abd this game is no different.You step into the boots of Kratos once adain as he strives to take down Zenus(the King of Gods)and the rest of Mount Olympus.The game takes place immediately after the events of GoW ll , which means you will start off the game off the game with all the power from the second game, like the Wings of lcarus, the Golden Fleece etc. You will also rather violently throughout the course of the game that can be enemies or picked up from crates.
The GoW series has always been well known for gigantic over-the-top boss flight ,and this game takes that idelogy ,throws it out of the window and dishes out stuff you have probably only dreamed of or witnessed in CG.We would really love to talk about some of the boss battles in this game,but you would much rather discover to soil your pants much like we did.Nothing ,be it videos or screenshots ,can mentallyprepare you for the game ,s boss encounters.As colossal as some of the bosses are in this game,they are still no match for Kratos range ,and they all proceed to get destroyed in some of the most violent and cringe-worthy ways we have seen in a game.

3D sequel to Mr India

 When Mr India was released back in the mid eighties, the advent of SFX into Bollywood was still a long way off.

But in terms of visual appeal, right from Sridevi’s romantic love song with an invisible man, avenging Hanuman statues and a myriad other thrills, basically camera tricks, it managed to tickle a generation of movie watchers. And now producer Boney Kapoor, who is readying a sequel (Mr India 2), is going the whole hog - not only has he decided to incorporate the best SFX available today, but he will also shoot the film in 3D. “I want to take this film to the highest level. 3D would be a terrific experience with this kind of subject. We were toying with the idea for a long time, but finalised things only a few days ago,” reveals Boney.

The sequel will star Anil Kapoor and Sridevi in the lead role (they were last seen together in the 1997 Judaai) while Salman Khan will play the larger than life villain.

Since a lot rides on technology, the budget of the film has shot up to nearly Rs 100 crore. “Yes. That’s true. I am also bringing down foreign technicians to do Salman’s look. He will be seen in a negative role that will be remembered for a long time. It’s also something he has never been attempted on this scale before. Even for us, it will be a big challenge to project Salman as a negative character,” adds Boney. The film will also star a young couple. “I have not zeroed in on who it will be, but they could be known faces. I still have to finalise the director. Currently, two writers are busy completing two separate scripts. I will be choosing one of them,” says Boney.

Juhi Chawla, Shaan & Kailash Kher sing for Hindi Animation 3D film Bird Idol

 New Delhi: Ace singers Shaan and Kailash Kher, both known for their versatile singing have sung for the Hindi Animation 3D Film "BIRD IDOL", being produced by Goel Screencraft, which will be released by Warner Bros. on 23rd April, 2010.


Not only this, Bollywood actress Juhi Chawla, who has been doing some singing lately, has also sung in the film. Directed by Jyotin Goel, the film has music composed by Sangeet Haldipur and Siddharth Haldipur. Also Singer Neeraj Shridhar has lent his voice to a song in the film, thus making the film an amalgamation of talented and renowned Indian Artists.

BIRD IDOL comprises of a bunch of 11 songs out of which 4 are remixes. Shaan has sung songs Hey You, Oomph Soniye, and Happy Bird-Day, which are most power-packed songs in the film. Kailash Kher has sung the song Fly Fly Fly, which is another enthusiastic song, matching his flavor of singing. Actress Juhi Chwala has sung the song Dil Jaana, which is a sweet & melodious duet song. Neeraj Shridhar has sung the remix version of Hey You.

“BIRD IDOL is a cute film which will entertain Kids as well as their parents and it will also appeal to the youth for sure as it is like a typical masala Hindi film. The song I sung in the film is very beautiful as well, though it is a duet song, but I had to work real hard to get in to right vocal cords for the song. I don’t do much of singing because I am not a professional singer, but when Jyotin approached me with the song and concept, I couldn’t resist. I hope people like the film and ofcourse my voice in the song Dil Jaana,” is what Juhi Chawla says of her singing in the film.Shaan who has sung most of the songs in BIRD IDOL, says- “I have sung so many songs in our Hindi Films, but to sing for the first ever fully Indian animation film was so much fun and actually there were no such apprehension about whether my voice will match with the lead actor or the situation, because normally in our Hindi Films, this is a major concern, but here we had a Hero, with whom any voice can go, because it is an animated Hero. Also the songs are much like the Bollywood style music and they have something new about them, they sound so fresh when you hear them.”
The story of BIRD IDOL revolves around a bird called ‘Hummy’ who is not happy with the bird music and is greatly impressed by human music and how he introduces human music to the bird music by entering into a competition called Bird Idol and with his genuine effort he puts himself and his parents into trouble.“My Song ‘Fly Fly Fly’ is an energetic song and the first time when I heard the composition, I knew it would be an instant hit because it has so much of thump in it. It gives great positivity and comes at an important situation in the film. It was like an experiment with singing in BIRD IDOL, but it was no different than singing in Films or Albums, coz actually I could relate to the character while singing. The song is so universal, which is so special about it. So my final words, Fly Fly Fly with BIRD IDOL in theatres.” is what Kailaksh Kher Speaks of his song in the film.Unlike other Animation films, BIRD IDOL is a unique film which has all the elements that of a typical Bollywood film. It has a love story, singing, dancing and also a Villain for twists in the story. Another USP of the film is that it has been made by totally Indian crew and on Indian musical instruments. Every effect that you see in the film is the output of the Indian intelligence. Thus it can be said that it is the first ever 3D Indian Animation Film in Hindi Lingual.