Saturday, April 24, 2010

Godrej launches its online virtual world ‘GoJiyo.com‘

The Godrej Group launched GoJiyo.com its online virtual world which will mark the coming together of online gaming, virtual reality and social networking to create a unique, one-of-its-kind, integrated experience on a global scale. GoJiyo will be a platform for the Godrej brand & it’s portfolio to engage with the restless, upwardly mobile Indian youth in a powerful, experiential manner. In more ways than one, GoJiyo is the younger “avatar” of Godrej for the future. Actor Abhay Deol famous for his portrayal of memorable characters such as Lucky in Oye Lucky and DevD launched GoJiyo. Targeted at young, progressive Indians this venture is a significant step towards consolidating Godrej’s positioning as a younger, vibrant and brighter brand. The GoJiyo virtual arena will be an expansive 3D world where users interact with one another via personalized avatars that are unique representations of themselves. GoJiyo is a world where you can look the way you’ve always wanted to, visit ‘never-seen-before’ places, make great friends, create new relationships, experience new activities and quests by individually or collectively and, earn points for rewards, both in-world and in the real world! This world will encourage users to undertake various exciting activities & quests like skydiving, bungee jumping and treasure hunts within the setting of six immersive worlds. The six worlds – Solaria, Noom, Turqua, SnowFlash, MauryaPrasth and Re-Janm provide users the perfect opportunity to live out their dreams in the most exciting of settings.
GoJiyo.com will go live shortly and is the result of comprehensive consumer research and the coming together of a group of global world class experts and pioneers in the Virtual world space through Godrej’s technology partner Customer Centria. The launch of the platform is supported by a high profile marketing campaign in tandem with the third edition of IPL. Godrej has also planned a long term activation campaign which will allow people to get a first hand experience of the immersive world, where youngsters are faced with mammoth expectations, GoJiyo.com is believed provide the young, progressive Indian the perfect haven to explore their aspirations imaginatively.

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