Zapak Games, the licensing & merchandising arm of Zapak Digital Entertainment Ltd has announced its association with global toy maker Spin Master Ltd., who according to NPD Data is North America‘s 3rd largest toy company.
Zapak Games will be the exclusive distributor for many of Spin Master‘s largest brands in India. The launch of Spin Master toys in India will be divided in phases. The initial phase will be in July 2010, which will include globally recognized brands like, Air Hogs (Toy of the Year 2002), Bendaroos, GloDoodle, Liv Dolls and Moon Sand (Toy of the Year 2007).Commenting on this association, Vaibhav Odhekar, Business Head, Zapak Games said, "We are thrilled to have associated with Spin Master, Zapak Games is already amongst the top 10 licensing & merchandising brands in the country and this association will help us make a stronger footprint in the toy and merchandise business in India and at the same time help us build a strong brand in the kids segment. With Spin Master‘s toys we will look at introducing creative and innovative experience to the Indian audience.Commenting on the association, Allan Rabie, Director International Sales, Spin Master said "We at Spin Master are extremely excited to expand into this vast and diverse country with Zapak. Zapak has the credentials and experience to execute our business to become a major force in India; we couldn‘t be more thrilled about this partnership. A multi-category children‘s entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing award winning consumer products for children around the world and is recognized as a global growth leader within the toy industry with distribution in more than 65 countries.Zapak Games is a leader in Gaming CDs and merchandise in India. With a massive distribution network of over 5000 Retail Outlets in more than 144 cities, Zapak Games has built one of the most comprehensive distribution networks in the country.
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