Produced by Red Dot Productions, it is an attempt to inspire people to take action such as saving water and electricity, planting trees and reducing pollution, as a part of the NDTV-Toyota Greenathon Campaign.
“It was the first time I shot for an animated video and I had to imagine everything as I was standing against a chroma screen… We were very sure about the fact that it had to appeal and connect with the audience and not be boring and preachy. The animation has made it visually appealing and interesting,” Priyanka said in a statement.
Priyanka who is also the ambassador of the campaign, will be seen in a mix of animation and real life sequences in the video.
Titled “Hawaaein, patte, paani”, it has been penned by legendary lyricist Gulzar and composed by musician trio Shankar, Ehsaan and Loy.
In the video, the actress shows a polluted, dry and barren landscape and is looking for a solution. As she finds it, a green sapling sprouts out of the cracked earth.
She hands the sapling to a little girl, who gives it to carefree young people. These youngsters inspired by the little girl hand out saplings to people and urge them to think of the impact of their everyday actions on the planet. As these people take further such steps, Priyanka’s world begins to change for the better.
The video will premiere on NDTV 24×7, NDTV India and NDTV Profit Wednesday. It can also be accessed on green.ndtv.com.