Starting next month and going into May, Disney/Pixar will be screening the first 65 minutes of Toy Story 3 exclusively to college and university students across the U.S.A. The cut is being called the Special Cliffhanger Edition and will be shown at theatres near over 80 select schools in 22 states.Details are up on Facebook where three unusual themed teasers put together to promote the screenings can now be seen (reload page to watch each one).Valid school ID will be required for admission; no recording devices will be permitted (including cell phones); and seating is strictly first come, first serve. You may, however, RSVP for the event and invite friends to share in the fun.
Love it. Can't even begin to go into why it's such a smart marketing strategy all around.