It was back in 2008 when Goal.com had exclusively reported of an Indian animation company Compact Disc India Limited’s intention to work on an animation movie on one of the most celebrated players to grace the game of football ever – Pele.The total budget of this project including feature film, multi-platform gaming and merchandising was expected to be in the region of US$63 million.On the occasion of the legend’s 70th birthday, Goal.com asked when the movie is slated for release and how much of it has been completed since the project was first announced
“We have completed about 60% of the movie. The idea is to release the movie by mid-2012,” informed Kumar.A Brazilian company Prime Licensing, which jointly holds the world marketing and licensing of Brand Pele along with IMG, shall jointly enjoy the commercial benefits of the movie. When asked as to what was the idea behind Pele doing an animation movie, Ferreira had told Goal.com:” Pele’s story is both inspiring and unique and the idea to tell through different media is natural. “An animation film is the opportunity to tell such a story to a particular audience and naturally inspire kids and keep Pele’s legend strong and powerful, generation after generation.“Pele brand has grown considerably all over the world, and, of course Asia is a very vital territory in our plans. We definitely hope that this deal reinforces the emotional connection with consumers in India and Asia as well, opening doors to many other
“We have completed about 60% of the movie. The idea is to release the movie by mid-2012,” informed Kumar.A Brazilian company Prime Licensing, which jointly holds the world marketing and licensing of Brand Pele along with IMG, shall jointly enjoy the commercial benefits of the movie. When asked as to what was the idea behind Pele doing an animation movie, Ferreira had told Goal.com:” Pele’s story is both inspiring and unique and the idea to tell through different media is natural. “An animation film is the opportunity to tell such a story to a particular audience and naturally inspire kids and keep Pele’s legend strong and powerful, generation after generation.“Pele brand has grown considerably all over the world, and, of course Asia is a very vital territory in our plans. We definitely hope that this deal reinforces the emotional connection with consumers in India and Asia as well, opening doors to many other
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