Wednesday, January 27, 2010

3D imaging Machione creates Product Animation

Orter Technologies has launched its Photosimile 5000, a self-contained, light-box-style photo studio with which businesses or individuals can easily create 3D animations and still images. This product, which was shown at CES 2010, is now available for sale.

The Photosimile 5000 consists of a 28- by 28- by 28-inch box in which one can place an object and have it photographed, using an included Canon DSLR camera positioned on a track, in 2D or as a 3D animation in spherical, hemispherical, and 360-degree formats. The object being shot is set on a turntable, which can be rotated. For illumination, the light box uses 6500K (daylight-simulating) light bulbs.
Connecting via USB to a PC, the Photosimile (that's "simile" as in facsimile, not the poetic term) synchronizes turntable movement, camera positioning, and picture taking to photograph objects from multiple angles in one or more planes. The resulting images are automatically stitched together to create animated GIF or Flash files or exported to Ortery Real3D to compose 3D Silverlight animations with mouse control and deep zoom capabilities.

The Photosimile 5000, with a street price of about $17,000, is geared to companies and individuals who need to take product shots. But there are other applications: I could see it as a great way for a museum to catalogue its collection in 3D. No T. rex skulls, though--to be shot, the object has to fit in the light box.

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